South Wales Publications Ltd

Media Pack

Benefits to advertisers

 

• The Bizz is a community magazine. There are two editions each month one for the Pontypool area (covering Griffithstown, Sebastopol, New Inn, Coed y Paen, Pontymoile, Penygarn & Riverside) the other for the Cwmbran area (covering Croesyceiliog, Llanyrafon, Llanfrechfa, Henllys, Ty Canol, Maes y Rhiw, Llantarnam & Pontnewydd). The magazines publish articles and local news provided by residents and local organisations. The magazine is financed by advertisements from the local business community.
• It works. The magazine is very widely read and used by the residents of the area. The final page contains a directory of the businesses advertising in the magazine. Most advertisers appear month after month – because the directory works and generates business for them.
• Price. The Bizz represents incredible value if your target market includes the residents of Pontypool (Griffithstown, Sebastopol, New Inn, Penygarn, Pontymoile & Riverside) and Cwmbran (Croesyceiliog, Llanyrafon, Llanfrechfa, Henllys, Ty Canol, Maes y Rhiw, Llantarnam & Pontnewydd). You can get coverage for a whole year (12 issues) for less than the cost of one week in one of the local newspapers.
• It is truly local. All advertisers operate in or close to the areas. There is strong evidence that truly local services are preferred by the majority of the UK population.
• Longevity – it isn’t thrown away each week like a local newspaper. People keep it as a reference for the whole month.
• No VAT. The price you see is the price you pay – unlike most publications where an extra 17.5% is added to the bill. This is because we are a small independently run business.
• Quality. The Bizz has a very high standard of print and production – utilising 160gm card cover and 100gm paper inside. All artwork is professionally finished to ensure that you look your best and that your company is proud to be featured and associated with a high quality publication.
• Editorial opportunities. An advertiser in each edition is featured each month in their own editorial spread. This gives them a depth of coverage that is normally only available at huge expense in other publications.
• New opportunities. Where particular types of shops or services are not available within the community itself, it gives providers from surrounding areas the opportunity to build significant market share. The Bizz represents the most effective way for such businesses to market themselves to the residents of the area.